Join the Soil & Climate Alliance on January 15 at 1:00 pm ET for a candid leadership conversation with executives and supply-chain innovators who are actively building regenerative sourcing programs. This panel brings together practitioners working inside major brands and across agricultural value chains to confront the realities of scaling regeneration. Here from:
Stacia Betley, Director of Sustainability & Social Impact, MegaFood
Allison Lin, Global VP of Healthy Planet and Chief Circularity Officer, Mars
John Strohfus, Founder & CEO, Field Theory
Together, we will examine how companies are making the business case for regenerative agriculture, forging stronger partnerships with producers, and navigating the evolving landscape of measurement, verification, and market expectations.
In this webinar, we will:
Analyze what is actually working (and what's not) as companies expand regenerative sourcing beyond pilot projects.
Explore how brands justify investment in regenerative agriculture through risk reduction, resilience, consumer trust, and long-term value creation.
Discuss persistent barriers including data gaps, premium fatigue, transition costs for farmers, and a fragmented standards environment.
Highlight emerging opportunities for collaboration among farmers, brands, NGOs, retailers, and technical partners to accelerate credible impact at scale.
This session is designed for companies, producers, supply-chain partners, and mission-driven organizations who are ready to move beyond slogans and engage deeply with the practical, economic, and operational demands of scaling regeneration across the food system.
If you are committed to building a future where soil health, farmer prosperity, and business resilience advance together, this conversation belongs on your calendar.
You will receive a zoom link for the webinar the morning of the event.