Join the Soil & Climate Alliance on January 15 at 1:00 pm ET for a candid leadership conversation with executives and supply-chain innovators who are actively building regenerative sourcing programs. This panel brings together practitioners working inside major brands and across agricultural value chains to confront the realities of scaling regeneration. Here from:

• Stacia Betley, Director of Sustainability & Social Impact, MegaFood

• Allison Lin, Global VP of Healthy Planet and Chief Circularity Officer, Mars

• John Strohfus, Founder & CEO, Field Theory

Together, we will examine how companies are making the business case for regenerative agriculture, forging stronger partnerships with producers, and navigating the evolving landscape of measurement, verification, and market expectations.

In this webinar, we will:

• Analyze what is actually working (and what's not) as companies expand regenerative sourcing beyond pilot projects.

• Explore how brands justify investment in regenerative agriculture through risk reduction, resilience, consumer trust, and long-term value creation.

• Discuss persistent barriers including data gaps, premium fatigue, transition costs for farmers, and a fragmented standards environment.

• Highlight emerging opportunities for collaboration among farmers, brands, NGOs, retailers, and technical partners to accelerate credible impact at scale.

This session is designed for companies, producers, supply-chain partners, and mission-driven organizations who are ready to move beyond slogans and engage deeply with the practical, economic, and operational demands of scaling regeneration across the food system.

If you are committed to building a future where soil health, farmer prosperity, and business resilience advance together, this conversation belongs on your calendar.

You will receive a zoom link for the webinar the morning of the event.

Register.

📅 Mark your calendars for April 1, 11 am–2 pm ET, and join the Soil & Climate Alliance for an energizing virtual Members' Mini-Meeting designed to connect, learn, and take action. This quick-connect meeting will feature insights from regenerative leaders, as we explore emerging opportunities, tackle current challenges, and share strategies for scaling regenerative agriculture.

Don’t miss this chance to engage with fellow members and contribute to meaningful conversations driving change in our industry. Members -- reach out for your promo code to claim your free ticket!

Register today to receive agenda updates, the Zoom link, and post-session recordings. Let’s regenerate soil health, reverse the climate arrow, and rebuild farm prosperity—together!

Are you heading to Natural Products Expo West in Anaheim from March 4-7? If so, we’d love to connect! Here's where you can find our Soil & Climate Alliance (SCA), Nutrient Density Alliance (NDA), and Soil & Climate Initiative (SCI) teams:

🌍 Attend Climate Day (March 4): SCA will be show-running for Climate Day and participating in sessions at the Marriott, Marquis Center. Find our SCI & NDA booth at the Climate Day Reception & Resource Fair from 4-6pm PT!

🎙️ Regen Ag Dinner & Drinks (March 5): Join us at the Anaheim Packing District from 7-10pm PT on March 5 for Regen Ag Dinner & Drinks — cohosted by SCA and HowGood.

🤝 Schedule a 1:1 (March 4-7): We'd love to connect and explore opportunities to collaborate! Reply directly to this email, and we'll find a time that works best for you. 

🌱 Visit Our SCI Booth (March 5-7): Find us on the floor in Hall A, Booth #354 (Natural and Specialty Foods Section).

Looking forward to seeing you there!

📅 Join our Nutrient Density Alliance (NDA) on February 20 at 3pm ET for an evidence-based exploration of how soil health directly influences food nutrition and human wellbeing. Our speakers, Ryan Pintado-Vertner of Smoketown and Mary Purdy of NDA, will present compelling research on soil-nutrient connections and share strategies for industry collaboration and consumer education. Learn how brands, food service providers, and wellness professionals can work together to communicate their value throughout the food system. Register now.

NDA & SCA Members — reach out for your promo code!

Register today!

Register today!

Find our Soil Carbon Initiative team in the HOMEGROWN Village.

Stay tuned for details on our upcoming virtual members’ mini-meeting!